Product Pivoting to Meet the Needs of the Crisis Market
Author: Ben Gay III & Mark Harris

Just because the economy has come to a screeching halt doesn’t mean new product development should as well. Now is the perfect time to brainstorm, imagine, and visualize new product and service offerings. If you can enter into the conversation that is going on in the mind of your customers, you’ll be better positioned to offer them a product or service that they want and need. 

More millionaires were created during and emerging from the Great Depression than any other time in history. Companies like WhatsApp, Venmo, Uber, Instagram, Slack, Square, and Pinterest were started during the Great Recession. Why? Because with crisis comes new needs to be filled in the minds of the consumers.

Join Business Crisis experts Mark Harris and Ben Gay III to learn how you can find the perfect product/service offerings to keep the cash flowing in your business. 

During this live briefing you’ll learn:

• How to recognize the opportunities that a crisis market offers

• How to think like a Crisis Market consumer

• How to pivot your product/service offering to match the Crisis Market

• How to choose the right product(s) now, while positioning for the Post-Crisis Market