“The New Normal” Marketplace Needs Your New Products Now!
Author: Ben Gay III & Mark Harris

Much of the focus of this COVID-19 crisis has been on the impact to employees. And while employee safety is extremely important, there needs to be a place of employment to come back to once the crisis has subsided.

Products and product development are key to ensuring a strong return in the economy for businesses, their employees and their customers.

Now is a great time to utilize your teams to explore new product offerings for your business. 

Join Business Crisis experts Mark Harris and Ben Gay III to discover the best practices for new product research and testing. 

During this live briefing you’ll learn:

• How to create an effective mastermind with your team

• How to identify potential future needs in your market

• How to test consumer receptivity

• Choosing the right segment to test first

• How to analyze and adjust with each roll out